High-performance marketing packages

ADAC Online has never been more
relevant for campsites. With your presence at PiNCAMP, we guarantee you excellent visibility on *. Get even more visibility with potential guests through modern advertising formats with guaranteed performance.

High-performance: 3.7 million total actions taken by customers**. Starting at the PREMIUM package, we guarantee customers a minimum of 1,000 actions. The PREMIUM PLUS package even guarantees 1,500 actions***.

Our previous experience shows:
Campsites with a marketing package receive 16 times more profile visits than campsites without a marketing package

Prices for our marketing packages remain unchanged despite the continuous growth of PiNCAMP – starting now is especially smart.

** Source: Analysis of Searchmetrics Visibility Index from May 2019 to April 2020.
** Definition of Actions: Sum of clickouts, booking requests by e-mail and start of the booking process on PiNCAMP.
*** Definition of Guarantee: For each negative deviation from the guaranteed actions by 3%, you are entitled to a credit of 1% of the package price.

Marketing packages:


PiNCAMP Online Booking Direct access to millions of campers in Europe
Very low booking commission 10% 8% 8% 8%
Receive booking requests
Your campsite appearance on PiNCAMP Unlimited amount of pictures
Display of your ADAC Classification
Display of your ADAC Campcard discounts
No other campsites shown on your own PiNCAMP profile
Prominent link to your homepage on your PiNCAMP profile
Display of your phone number and e-mail address for campers to get in touch with you
Your logo on your PiNCAMP profile
Access to personal analytics dashboard
Detailed description of your campsite, specifically optimized for search engines
Integration of your YouTube video & webcam link
Link to your homepage in your image gallery
Minimum of 1,000 actions** guaranteed***
Minimum of 1,500 actions** guaranteed***
More visibility Profile shown in search results above campsites with BASIC package
Power Rotation | Rotation of your campsite in the TOP 3 search results
One Facebook Post, reach of at least 10,000 contacts
One additional Facebook Post, reach of at least 10,000 contacts
Your campsite rotating as an ad on BASIC campsites

PiNCAMP Online Booking


PiNCAMP Online Booking

By offering direct bookability on PiNCAMP, you get more visibility and more guests for your campsite.

  • User behaviour: Users search available campsites by date
  • More visibility: PiNCAMP sorts bookable campsites ahead of non-bookable campsites
  • More reach: Bookable campsites are called more often
  • Better conversion:Users book on a familiar page
  • Easy connectivity: Extranet, various PMS connections, PMS, various channel manager connections
  • Attractive commission model:
    10% Standard commission
    8% Discounted commission for ADAC advertisers*