ADAC Campcard

Simplified benefits, amazing advantages

Starting in the 2021 season, we are radically simplifying the ADAC Campcard system. While other discount systems leave you with rigid pricing structures, the ADAC Campcard gives you full control over your prices.

Over 2,700 camping and motorhome sites in 36 European countries already take advantage of the ADAC Campcard. It allows you to generate more bookings in the offseason and is completely free of charge for all campsites.

Advantages of the ADAC Campcard:

  • More bookings in the early and late season
  • 35% more visits to your campsite profile on PiNCAMP
  • Visual highlighting in the ADAC Campingführer
  • No rigid pricing system, you keep control over your prices
  • Participation is free of charge for campsites

The ADAC Campcard is an integral part of the ADAC Camping Guide (market
leader in print) and the ADAC Camping and Pitch App (market leader in apps).

Participation

To participate in the ADAC Campcard, you need to choose the discount that you want to give to ADAC Campcard holders, as well as the discount period. You can give a discount on campervan pitches, on self-rented rental accommodation or on both types of accommodation. The discount needs to be at least 10%, can be increased in 5% steps and needs to be valid for at least 50 days per year in a maximum of four periods. The higher the discount, the more attractive your campsite becomes for price-sensitive campers. With the ADAC Campcard, you also have the option to offer additional benefits: letting dogs and/or children of up to six years of age stay free of charge. We also offer additional discount options for your motorhome site, in order to give you the greatest possible flexibility.

ADAC Campcard – questions and answers:

You need to grant at least a 10% discount on your standard price in the respective season. The higher the discount, the more attractive you will become for price-sensitive campers and the more bookings you will receive. Please ensure that your ADAC Campcard discounts are competitive and in line with other discounts that you offer next to the ADAC Campcard.

The discount is granted on your usual camping prices. If you charge a pitch price that includes more than one person, the percentage discount applies to the entire package. The discount will also apply in the same amount to (additional) person and child prices, if they are not already included in the pitch price.

Additional services that exceed the stand price and are not included can optionally be discounted by the same percentage. It is not intended for these additional discounts to be published in the ADAC Camping | PiNCAMP products.

You need to give a discount of 10% or more for at least 50 days per calendar year. The 50 days can be split into a maximum of four periods and the discount needs to be the same for each period.

If you select “Dogs stay overnight for free” as an additional discount option for the ADAC Campcard, the discount will be granted for all dogs of the guest, but only during the ADAC Campcard discount periods that you defined.

If you select “Children up to and including six years of age stay for free” as an additional discount option for the ADAC Campcard, the discount will be granted for all of the guest´s kids in that age group, but only during the ADAC Campcard discount periods that you defined. The children must still be six years old on the day of arrival.

The ADAC Campcard offers two important advantages: Participation is completely free of charge for campsites and you as the campsite owner determine the discount yourself (we do not set fixed prices).

On PiNCAMP, campers can filter for campsites that participate in the ADAC Campcard. Price-sensitive campers use this function often and prefer to view campsites that work with the ADAC Campcard.

Campsites that accept the ADAC Campcard stand out prominently in the ADAC Campingführer with a distinctly designed Campcard logo.

Around 2,700 camping and motorhome sites in 36 European countries are taking advantage of the ADAC Campcard.

The ADAC Campcard is an integral part of the ADAC Campingführer (print market leader) and the ADAC Camping- und Stellplatzführer App (market leader in Europe within camping Apps).

Unfortunately, that’s not possible. When the visitor makes a booking at your campsite through PiNCAMP, the booking will be made at the standard seasonal price. You as a campsite must ensure that the visitor is credited with the indicated discount when settling the bill on site.