ADAC Campcard

Simplified system, exciting benefits

Starting in the 2021 season, we are radically simplifying the ADAC Campcard system. While other discount systems leave you with rigid pricing structures, the ADAC Campcard gives you full control over your prices. With the ADAC Campcard, you can generate more bookings in the offseason. Over 2,700 camping and motorhome sites in 36 European countries are already taking advantage of the ADAC Campcard. Participation in this benefits program is completely free of charge for all campsites and motorhome sites.

Advantages of the ADAC Campcard:

  • More bookings in the early and late season
  • 35% more visits to your campsite profile on PiNCAMP and in the ADAC Camping and Motorhome Site App
  • Visual highlighting in the ADAC Camping and Motorhome Site Guide
  • No rigid pricing system, you keep control over your prices
  • Participation is free of charge for all campsites and motorhome sites
  • Benefit from free marketing campaigns (print and digital) for the ADAC Campcard

The ADAC Campcard is an integral part of the ADAC Camping Guide (market leader in print), the Motorhome Site Guide, and the ADAC Camping and Motorhome Site App (market leader in apps).

Participation

2021

In order to participate in the ADAC Campard, please define the discount amount you want to grant for ADAC Campcard holders and the validity period.

  • Participation is free of charge
  • The offer is valid either for pitches or for self-catered rental accommodation, or both.
  • The discount must begin at 10%, can be increased in 5% steps
  • A discount period of at least 50 days per season is required, spreaded over a maximum of 4 freely selectable periods per calendar year.

The higher the discount, the more attractive your campsite becomes for price-sensitive campers. With the Campcard, you can also choose to offer other incentives, such as dogs and/or children of up to six years of age staying free of charge.

2022

In order to participate in the ADAC Campard, please define the discount amount you want to grant for ADAC Campcard holders and the validity period.

  • Participation is free of charge
  • NEW: The following percentage discount levels are available for selection: 15%, 20%, 25%, 35%, 50%
  • The offer is valid either for pitches or for self-catered rental accommodation, or both.
  • NEW: Campgrounds may select a separate discount level per offer period.
  • A discount is obligatory on at least 50 days per season, distributed over a maximum of 4 freely selectable offer periods per calendar year.

The higher the discount, the more attractive your campsite becomes for price-sensitive campers. With the Campcard, you can also choose to offer other incentives, such as dogs and/or children of up to six years of age staying free of charge.

ADAC Campcard for motorhome sites

2021

As a motorhome site, you have even greater flexibility when it comes to choosing your discounts. You can offer ADAC Campcard holders at least one of the following advantages on no less than 50 days per calendar year and benefit from the many advantages of the ADAC Campcard:

  • Minimum 10% discount on the accommodation price including all persons
  • Children up to 6 years stay free of charge
  • Dogs stay free of charge
  • You can also offer additional individual advantages

The 50 days can be divided into a maximum of four periods, whereby the granted discount always needs to remain identical. The offered discounts are valid from the first night.

Saison 2022

As a motorhome site, you have even greater flexibility when it comes to choosing your discounts. You can offer ADAC Campcard holders at least one of the following advantages on no less than 50 days per calendar year and benefit from the many advantages of the ADAC Campcard:

  • NEW: Minimum 15% discount on the accommodation price including all persons (following percentage discount levels are available for selection: 15%, 20%, 25%, 35%, 50%)
  • Children up to 6 years stay free of charge
  • Dogs stay free of charge
  • You can also offer additional individual advantages

The 50 days can be divided into a maximum of four periods, whereby the granted discount always needs to remain identical. The offered discounts are valid from the first night.

ADAC Campcard – questions and answers:

You need to grant at least a 10% discount on your standard price in the respective season (NEW in 2022: Minimum 15% discount). The higher the discount, the more attractive you will become for price-sensitive campers and the more bookings you will receive. Please ensure that your ADAC Campcard discounts are competitive and in line with other discounts that you offer next to the ADAC Campcard.

The discount is granted on your usual camping prices. If you charge a pitch price that includes more than one person, the percentage discount applies to the entire package. The discount will also apply in the same amount to (additional) person and child prices, if they are not already included in the pitch price. Additional services that exceed the stand price and are not included can optionally be discounted by the same percentage. It is not intended for these additional discounts to be published in the ADAC Camping | PiNCAMP products.

2021: You need to give a discount of 10% or more for at least 50 days per calendar year. The 50 days can be split into a maximum of four periods and the discount needs to be the same for each period.

2022: You need to give a discount of 15% or more for at least 50 days per calendar year. The 50 days can be split into a maximum of four periods and the discount may vary for each period.

If you select “Dogs stay overnight for free” as an additional discount option for the ADAC Campcard, the discount will be granted for all dogs of the guest, but only during the ADAC Campcard discount periods that you defined.

If you select “Children up to and including six years of age stay for free” as an additional discount option for the ADAC Campcard, the discount will be granted for all of the guest´s kids in that age group, but only during the ADAC Campcard discount periods that you defined. The children must still be six years old on the day of arrival.

The ADAC Campcard offers two important advantages: Participation is completely free of charge for campsites and you as the campsite owner determine the discount yourself (we do not set fixed prices).

On PiNCAMP, campers can filter for campsites that participate in the ADAC Campcard. Price-sensitive campers use this function often and prefer to view campsites that work with the ADAC Campcard. From the 2022 season, campers can also filter for discounts with the CampCard.

Campsites that accept the ADAC Campcard stand out prominently in the ADAC Campingführer with a distinctly designed Campcard logo.

Around 2,700 camping and motorhome sites in 36 European countries are taking advantage of the ADAC Campcard.

The ADAC Campcard is an integral part of the ADAC Campingführer (print market leader) and the ADAC Camping- und Stellplatzführer App (market leader in Europe within camping Apps).

Unfortunately, that’s not possible. When the visitor makes a booking at your campsite through PiNCAMP, the booking will be made at the standard seasonal price. You as a campsite must ensure that the visitor is credited with the indicated discount when settling the bill on site.